I Value the Arts is led by the National Campaign for the Arts (NCA), the independent umbrella body for all the arts in the UK.

Louise de Winter, Director of the NCA commented: “Three quarters of the adult population attend or participate in arts activities every year and an even higher proportion of young people. At a time of recession, more and more people are turning to the arts and culture. Reduced opportunities to take part in the arts could have a major impact on the quality of people’s lives and the vibrancy of their communities.

“This is a really simple and straightforward campaign. It will take thirty seconds for someone to visit the www.ivaluethearts.org.uk website to register their email address and postcode, and then we’ll be able to keep them up to date with information about plans for their local area.”

Pledge your support
If you value the arts and want to have a say about the arts in your community please register your details on a new website: www.ivaluethearts.org.uk. You will be informed of developments that could affect the arts nationally and in your area, with practical suggestions on what you can do to strengthen the case for the arts.

Encourage others to support for the campaign
Promotion of the campaign is reliant on supporters encouraging others to sign up - so your active support is vital.

- Link to the campaign from your website or blog
- Forward the link to your email contacts or add it to the foot of your emails
- Print and display campaign posters in your office, venue or windows
- Follow the @IValueTheArts on Twitter and encourage your followers to do the same
- Post the link via your facebook page
- Add the campaign logo or advert in printed materials

You can sign up and find a range of resources, images, logos, web buttons and suggestions for action at www.ivaluethearts.org.uk

The campaign website and associated technology has been made possible thanks to generous donations of skills, time and resources by industry suppliers. No public money is being used to fund the campaign.

URL: http://www.ivaluethearts.org.uk