Written by Alison Branagan, this comprehensive guide covers a number of important topics, essential knowledge areas, and enterprise skills.

Subjects include how to make creativity pay, earning a living, self-employment, business planning, money management, building networks, online showcasing, presentation, self-promotion, future trends, innovation, sponsorship, funding, intellectual property, contracts, key legal matters, negotiation, tax, invoicing, bookkeeping, a full list of professional bodies and business glossary.

This educational textbook includes a number of illustrated mind maps, useful exercises, diagrams, resources, and free accountancy software.

The book features profiles of seven successful visual artists. It also includes dozens of apt quotations from artists, designers, writers, and academics. It is printed in full colour on off-white paper in the dyslexic-friendly font FS Me.

Certain chapters concerning tax and legal matters are written specifically for UK readers. However, creatives based around the globe will find this guide extremely useful. This is especially so for those who wish to visit, showcase, trade with or set up a business in the UK.