Marketing Strategy Webinar

5 August 2021

Deadline: September 22, 2021

Women in Business presents: Achieving your Competitive Advantage through a winning Marketing Strategy

22 September 10am to 12pm

This is the sixth in a series of  FREE Yes You Can business webinars and is led by Debbie Rymer, co-creator of the FRECO© Digital Marketing Planning Framework.

During this 2-hour webinar Debbie will take you through the following:

  • Introduction to the FRECO© Planning Framework
  • Review marketing performance and revenue contribution.
  • Goal setting and marketing objectives.
  • How to use research and insight to create buyer personas and customer journey maps for better targeting.
  • How to create, execute, monitor and measure integrated, multi-channel marketing communications plans
  • How to remain competitive in an ever-changing world.


This session is free, and you don’t have to be a Women in Business member to register.

Details and registration



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