Marketing Strategy Webinar
5 August 2021
Women in Business presents: Achieving your Competitive Advantage through a winning Marketing Strategy
22 September 10am to 12pm
This is the sixth in a series of FREE Yes You Can business webinars and is led by Debbie Rymer, co-creator of the FRECO© Digital Marketing Planning Framework.
During this 2-hour webinar Debbie will take you through the following:
- Introduction to the FRECO© Planning Framework
- Review marketing performance and revenue contribution.
- Goal setting and marketing objectives.
- How to use research and insight to create buyer personas and customer journey maps for better targeting.
- How to create, execute, monitor and measure integrated, multi-channel marketing communications plans
- How to remain competitive in an ever-changing world.
This session is free, and you don’t have to be a Women in Business member to register.