The British Council Northern Ireland, Head of Marketing
20 January 2022Deadline: January 26, 2022
The British Council, Northern Ireland are advertising a vacancy for Head of Marketing. This would be an opportunity to lead the development and implementation of the British Council’s Exams marketing strategy and plans for their UK and International Teaching Centres.
Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement across diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.
You will lead the development and implementation of Exams marketing strategy and plans for the UK and ITCs, ensuring alignment to the regional and global marketing strategy. The Senior Marketing Manager, Exams, UK and ITCs will work with the Exams Strategic Business Unit (SBU) to ensure that UK and ITC marketing programmes deliver planned business targets. They’ll also provide professional expertise to the Exams SBU, share relevant knowledge and expertise with other marketing professionals, and help ensure alignment with marketing strategy across the British Council. This role plays a proactive role in the development of Exams within the UK and ITCs across the region, including business planning and the monitoring and reporting of performance quarterly and via monthly dashboards.
Make sure to read through the full guidelines before applying.