Benefits of mobile video editing

25 March 2024

by Katya Buryakova

In today’s fast-paced digital landscape, video has become a necessary tool for effective marketing. Only a few years ago video editing on a smartphone was a novelty. Nowadays, it’s a common practice for people of all ages and professions.

Unlocking the Potential of Video Marketing

Small business video marketing is one of the most impactful ways to promote your brand. Studies show that consumers are much more likely to engage with videos compared to static banner ads. Whether it’s through Google searches or social media platforms, videos have the power to significantly boost your brand’s visibility.

Why Small Business Video Marketing Matters

1. Boosts Visibility. Ever noticed how Google showcases video results whenever you search for a topic? By producing videos within your craft business’s niche, you’ll increase the chances of customers finding you organically.
2. Strong Social Media. Incorporating videos into your social media campaign increases a conversion rate by 34%.
3. Enhanced Engagement. Videos offer a personal touch to your marketing efforts. They invite viewers to comment, ask questions, and feel more connected to your brand. It’s about creating meaningful interactions with your target audience.

Reasons to do video editing on the phone

1. Edit Anywhere, Anytime. With mobile video editing, you have the power to create and edit content right from your smartphone. No need to juggle between devices or wait until you’re back at your desk. Film on your phone – edit on your phone – post from your phone.
2. Great for Beginners. When you first get into video editing, learning computer software can be overwhelming. Since mobile video editing apps have a more clean interface, it makes them beginner-friendly.
3. Budget-Friendly Options. Investing in professional editing software can be costly, but with mobile apps, you have access to a range of affordable and even free options.

List of some useful apps for mobile editing 

1. VN. Is an easy-to-use and free video editing app with no watermark. The intuitive interface makes video editing simple, with no prior knowledge needed.  https://www.vlognow.me/ 
2. Blackmagic Camera. Blackmagic Camera app allows you to create Hollywood-style, cinematic videos without having to carry around any extra bulky equipment. https://www.blackmagicdesign.com/uk/products/blackmagiccamera
3. CapCut. CapCut is a free video editing app that lets users quickly turn their smartphone videos into pro-quality content.                                                https://www.capcut.com/my-edit?start_tab=video

So why wait? Get your mobile app today and start your creative journey!

Read what else you can do on your phone here!

Useful Links

https://riverside.fm/blog/small-business-video-marketing

https://impressvideo.co.uk/vlog/how-to-create-video-content-with-your-smartphone/ 

https://www.wikihow.com/Edit-Videos-with-CapCut

https://www.videoproc.com/video-editor/how-to-use-capcut.htm