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Market for Craft Data Tool

13 May 2021

We are pleased to announce that the Crafts Council has just launched the Market for Craft data tool.

This data tool accompanies the Market for Craft report which was commissioned in May 2020 by the Crafts Council and eight leading national partners, this work aims to equip makers, businesses and organisations with knowledge and insight to inform future planning and business strategies for 2021 and beyond.

The Market for Craft data tool is a free open-access dashboard available online. Using the data tool’s tabs and filters, you can gain a detailed insight into your customers’ demographics, behaviours, motivations, and barriers.

 Key areas of focus include:

  • Market breakdown
  • Buying behaviour
  • Buying interest
  • Participation
  • Psychographic profile
  • Demographic profile
  • Media consumption

There is a detailed instruction download here or just have a play and launch the tool kit to the left of this page.

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