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Market For Craft Research Report

22 October 2019

Market For Craft Research Report

Craft NI is partnering with the Crafts Council and seven other partners to undertake a study of the UK market for craft.

The Crafts Council partners from across the UK are working together to investigate the characteristics of the market for craft, responding to what The Crafts Council describes as a “noticeable increase in interest in making, from high end purchases to everyday participation.”We want to understand more about how best to stimulate, support and grow that market. We want to know who’s buying craft, what they’re buying and why, how big the market is, how routes to market are changing now and in the near future, and what kind of infrastructure can best support the market.

But the challenge of bringing products to market can only be tackled with systematic insight into demand and the partnership is keen to strengthen the sector’s understanding of that market and businesses’ ability to grow.

The study started early in September with its first steering group meeting and intends to report by May 2020. We’ll be keeping you informed as we pursue this study and inviting you to contribute. Look out for updates.

* Morris Hargreaves McIntyre has over 20 years’ experience conducting high-level qualitative and quantitative strategic studies into the UK and international art, crafts and cultural markets. In 2004, MHM producedTaste Buds, a study on the market for contemporary art for Arts Council England. This was followed byConsuming Craftfor the Crafts Council in 2010 respectively.

** For more information on the partners: Arts Council of Wales, Contemporary Visual Arts NetworkCraft Northern IrelandCraft ScotlandCrafts Council, Creative ScotlandCreative United, The Goldsmiths’ CompanyGreat Northern Events/Great Northern Contemporary Craft Fair.


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